• July 16, 2021

Superbet Group to acquire Napoleon Sports activities & On line casino

Superbet Team has agreed a offer to acquire Belgium’s Napoleon Sports activities & Casino.

The betting and gaming team will obtain 100% of Napoleon shares from Waterland Non-public Fairness Investments. Napoleon has been owned by Waterland for the earlier six a long time.

The acquisition adds momentum to Superbet’s extensive-time period small business targets, enabling the group to speed up on the net business enterprise growth.

“Napoleon’s core market and model positioning in Belgium represents the excellent acquisition opportunity to deliver on our worldwide expansion strategy,” explained Superbet Team CEO Johnny Hartnett.

“It also provides on our development system of bringing in additional revenues from controlled markets with a robust online profile. Furthermore, we’re seeking forward to welcoming a massively skilled and gifted staff to the Superbet loved ones, who we think are extremely very well positioned to supply on sector share gains in Belgium and beyond.”

Superbet, which attracted a €175m ($206.5m) minority expenditure from Blackstone Team in 2019, expanded its achieve in the on-line gaming section last year with the acquisition of a 60% stake in online casino operator Lucky7.

Napoleon Sporting activities & On line casino CEO Tim de Borle commented: “We are very psyched to be joining Superbet Team on a mission to give the best sports and gaming leisure to tens of millions of consumers. 

“At Napoleon, we appear ahead to embarking on this future chapter of thrilling jobs and intercontinental practical experience. At last, I’d like to express our gratitude to Waterland for their help in the past 6 many years.”