Genius Sports to electric power Barstool Sportsbook in new partnership with Penn Interactive
Penn Interactive Gaming has struck a deal with Genius Sporting activities, that means the latter will power its Barstool Sportsbook with a whole suite of US athletics content material (such as exclusive EPL, NASCAR and NFL sporting activities facts feeds and dynamic written content answers).
Genius Sports’ formal details and technologies powers the ecosystem that connects sports activities, betting and media, and, as a consequence of the freshly signed deal, it will offer official information and supporter engagement solutions to Penn Interactive’s Barstool Sportsbook.
The sportsbook is at this time on the web across 9 US states, such as Pennsylvania, Michigan, Illinois and New Jersey. Many thanks to this partnership, Penn Interactive will have obtain to Genius information (which includes entry to find official athletics info from the US and international sporting activities leagues), and its sportsbook will also profit from Genius Sports’ advertising and engagement technique.
Jon Kaplowitz, Head of Penn Interactive, stated: “We are excited to be partnering with Genius Athletics for official facts beginning with tonight’s kickoff.
“Delivering formal details to our rising, faithful viewers will present remarkable wagering possibilities for our consumers. We also look ahead to reaching sports activities fans who may perhaps not nevertheless have skilled the Barstool Sportsbook as a result of accessibility to internet marketing stock on NFL electronic attributes from Genius Sporting activities.”
Mark Locke, CEO at Genius Sporting activities, stated: “Our partnership with Penn Interactive will offer just one of the swiftest-escalating and most progressive sports activities betting brand names with unique material across the complete player working experience.
“Barstool Sports activities is uniquely positioned in the US marketplace, captivating to a dynamic and passionate supporter foundation. With Genius’ official athletics information, upcoming-generation marketing and advertising and admirer engagement remedies, we seem ahead to supporting Barstool Sportsbook’s US growth.”